Client, Project: Willow Creek Association’s Children’s Business Segment, Branding
Description: The WCA contacted Timbuktoons to help them rename their children’s business segment “Conspire” and to re-communicate their mission and vision. Conspire has a rich history of creative, innovative and biblically focused products, events and communities. Timbuktoons conducted extensive market research (including surveys, audits, etc.), story development, naming research, and brand message development and more. The extensive process (what we call the “Toon-Up Process”) culminated with designing Conspire touchpoints including their brandmark and identity package. Timbuktoons then provided counsel for internal and external launches as well as worked with their in-house teams to translate the new brand across various applications.
